What does Country Visions provide to Apricot Lane franchisees regarding the use of the Marks?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
During the operation of the Franchised Business, COUNTRY VISIONS shall:
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- Provide you with the authority to use the Marks (Sections 1.A, and 7 of the Franchise Agreement);
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- Review and approve promotional materials (Section 11.D of the Franchise Agreement);
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- Review and approve all advertising and promotional materials to be used in the operation of the Franchised Business (Section 15.C of the Franchise Agreement);
All advertising, marketing and promotional materials that you develop for the Franchised Business must contain notices of the URL of the System Website in the manner that we periodically designate. You may not develop, maintain or authorize any other website, other online or digital presence or other electronic medium that mentions or describes the Franchised Business or displays any of the Marks without our prior written approval. Neither you, nor any of your owners, signatories, guarantors or individuals who attended training or signed a confidentiality agreement, may conduct commerce or directly or indirectly offer or sell any products or services using any website, another electronic means or medium, or otherwise over the Internet or in any other manner without express permission from us in writing. Any social media that you engage in must be in accordance with our standards that we specify from time to time.
We have the right to maintain websites other than the System Website and to offer and sell products and services under the Marks from the System Website, another website or otherwise over the Internet without payment or obligation of any kind to you.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–30)
What This Means (2025 FDD)
According to Apricot Lane's 2025 Franchise Disclosure Document, Country Visions grants franchisees the authority to use the Apricot Lane Marks during the operation of their franchised business. However, franchisees must adhere to specific guidelines and obtain approval from Country Visions regarding the use of these Marks, especially in advertising and online presence.
Apricot Lane franchisees are required to include notices of the System Website's URL in all advertising, marketing, and promotional materials they develop. They cannot create or authorize any website, online presence, or electronic medium that mentions the franchised business or displays any of the Marks without prior written approval from Country Visions. This includes restrictions on conducting commerce or selling products/services online without express written permission. Franchisees must also ensure their social media activities comply with the standards set by Country Visions.
Country Visions retains the right to maintain websites other than the System Website and to sell products and services under the Marks over the Internet without any obligation to the franchisees. Additionally, Country Visions reviews and approves all advertising and promotional materials used by franchisees, ensuring consistency and quality across the Apricot Lane network. These measures help maintain brand integrity and prevent unauthorized use of the Apricot Lane Marks, protecting both the franchisor and the franchisees.