When did COUNTRY VISIONS, Inc. begin offering franchises for Apricot Lane Stores?
Apricot_Lane Franchise · 2025 FDDAnswer from 2025 FDD Document
COUNTRY VISIONS has offered franchises for the Stores since its formation in January 1996. All of the franchises were offered and operated under the name COUNTRY CLUTTER until August 2004, when COUNTRY VISIONS adopted APRICOT LANE as an additional brand to be used for certain demographic segments and markets. From 1998 to 2007, COUNTRY VISIONS offered to qualified franchisees adjunct seasonal Christmas stores under the names CHRISTMAS CLUTTER and SANTA'S CLAUSET. COUNTRY VISIONS no longer offers any stores other than APRICOT LANE Stores.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 Apricot Lane FDD, COUNTRY VISIONS, Inc. has been offering franchises for Apricot Lane Stores since January 1996. Initially, these franchises were offered and operated under the name COUNTRY CLUTTER. In August 2004, Apricot Lane was adopted as an additional brand to be used for specific demographic segments and markets.
From 1998 to 2007, COUNTRY VISIONS also offered seasonal Christmas stores under the names CHRISTMAS CLUTTER and SANTA'S CLAUSET to qualified franchisees. However, the company no longer offers any stores other than Apricot Lane Stores.
For a prospective franchisee, this indicates that Apricot Lane has a franchising history of over two decades. The brand has evolved over time, initially operating under a different name before adopting Apricot Lane. The discontinuation of other store concepts suggests a strategic focus on the Apricot Lane brand.