Does Apricot Lane assure that I will sell as much as some other outlets?

According to Apricot Lane's 2025 Franchise Disclosure Document, Apricot Lane does not guarantee that a new franchisee will achieve the same sales as existing outlets. The FDD explicitly states that while some outlets have attained certain sales figures, individual results may vary. This means that a prospective franchisee should not assume they will automatically replicate the financial performance of other Apricot Lane stores.

The FDD emphasizes that there is no assurance that a franchisee will sell as much as other outlets. This disclaimer is a standard practice in franchising, as the success of a franchise depends on numerous factors, including location, market conditions, management skills, and local competition. The financial performance representation figures provided do not reflect the costs of sales, operating expenses, or other costs or expenses that must be deducted from the gross revenues or gross sales figures to obtain your net income or profit.

Prospective Apricot Lane franchisees should conduct their own independent investigation to determine the potential financial performance of their specific location. This includes analyzing local market conditions, estimating operating expenses, and developing a comprehensive business plan. The FDD suggests that franchisees or former franchisees, listed in the Disclosure Document, may be one source of this information. Franchisees should also carefully review the Item 19 financial performance representation and request written substantiation for the figures presented.

It is important to note that any financial performance information received outside of Item 19 should be reported to Apricot Lane's management, the Federal Trade Commission, and appropriate state regulatory agencies. This ensures transparency and helps protect prospective franchisees from unauthorized or misleading representations. While Apricot Lane provides financial performance information, it is crucial for franchisees to understand that their individual results may differ and there is no guarantee of achieving similar sales figures.