What activities are Apricot Lane franchisees permitted to engage in, besides those explicitly prohibited in the Franchise Agreement?

According to Apricot Lane's 2025 Franchise Disclosure Document, franchisees can engage in activities not expressly prohibited by the Franchise Agreement. This latitude allows franchisees some flexibility in operating their business, provided they adhere to the brand's standards and the specific terms outlined in their agreement.

However, the FDD also stipulates several restrictions on franchisee activities. Apricot Lane franchisees must operate their business only at the location specified in the Franchise Agreement, unless the franchisor agrees otherwise. Franchisees need written authorization to sell merchandise through other channels or locations, such as kiosks. Without express written consent, franchisees cannot solicit orders outside their territory or engage in sales through other distribution channels like mail order, electronic commerce, catalogs, or craft fairs, although qualifying franchisees may participate in Apricot Lane's e-commerce platform programs.

These restrictions highlight the importance of understanding the scope of permitted activities. While franchisees have some freedom to operate within the bounds of the agreement, Apricot Lane maintains control over key aspects of the business, including location, sales channels, and territory. Prospective franchisees should carefully review the Franchise Agreement to fully understand what activities are permitted and prohibited to avoid any potential conflicts or breaches of contract.