Within what timeframe after the Aplus store construction or acquisition must the Grand Opening Advertising be conducted?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
s under this subsection and Section 11 generally.
11.1.2. Franchisee's Marketing Fees will be used for the Marketing Program. This usage may include, without limitation, expenditures to meet the costs of, or to reimburse Franchisor for its costs of administering the Marketing Program, local, regional, or System-wide offers and promotions, conducting market research, product testing and placement, and producing, maintaining, administering and directing consumer advertising.
11.2. Grand Opening Advertising
You must conduct grand opening advertising ("Grand Opening Advertising") in the amount and manner that we require, as specified on the Summary Page. The minimum amount you must spend on Grand Opening Advertising is $3,000.00, and you may spend more than the minimum. If
Source: Item 23 — RECEIPT (FDD pages 68–302)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, franchisees are required to conduct grand opening advertising. This advertising must be done between the time the Aplus store is constructed or acquired and within five months of the commencement date. The FDD specifies that the minimum amount to be spent on grand opening advertising is $3,000, but franchisees have the option to spend more than this minimum amount.
Franchisees should note that this grand opening advertising is in addition to the standard marketing fees they are required to pay. Aplus also retains the right to provide products and services to assist with the grand opening during the first 60 days of operation, and the franchisee will be charged for the costs of this assistance. This suggests that Aplus offers support for the grand opening, but it comes at an additional cost to the franchisee.
All grand opening advertising must conform to Aplus's system standards, ensuring brand consistency. Franchisees need to be aware of these requirements and plan their advertising campaigns accordingly. Failing to adhere to these guidelines could result in non-compliance and potential penalties. Therefore, careful planning and adherence to Aplus's standards are essential for a successful grand opening.