Under what trade names do Aplus franchisees primarily conduct business?

According to Aplus's 2024 Franchise Disclosure Document, franchisees primarily operate under the trade name "APLUS." They may also have the opportunity to use the trade name "SUNOCO," along with related service marks, trademarks, and logos. These names and associated branding elements are part of Aplus's overall system, which includes specific standards, methods, procedures, and specifications for each franchise.

This means that when a franchisee opens an Aplus location, it will typically be branded as an "APLUS" store. If the franchisee also operates a fueling station, they may have the option to brand it as "SUNOCO." The use of these trade names is a key element of the Aplus franchise system, providing brand recognition and consistency across all locations.

It's important for prospective franchisees to understand the terms and conditions associated with using these trade names, as outlined in the franchise agreement. This includes adhering to Aplus's standards for branding, marketing, and operations. Franchisees should also be aware of any fees or royalties associated with using the "SUNOCO" trade name, if applicable. By adhering to these guidelines, franchisees can leverage the power of the Aplus and Sunoco brands to attract customers and build a successful business.