What is the serial number for the unregistered APLUS trademark filed on May 28, 2020?

According to Aplus's 2024 Franchise Disclosure Document, the trademark APLUS, filed on May 28, 2020, has the serial number 88937954. This trademark falls under the international classes 029, 030, and 032. It is important to note that Aplus also uses other trademarks and designs, some of which are registered and some are not.

For a prospective Aplus franchisee, understanding the trademark details is crucial. The franchisee is granted the exclusive right to use the Aplus marks in the operation of their Aplus store, but must adhere to Aplus's rules and use the marks as the sole trade identification, unless otherwise required. The franchisee cannot use the marks in unauthorized ways or in connection with unauthorized products or services.

It is also important to note that Aplus does not have a federal registration for its principal trademark. As the 2024 FDD states, this means the trademark does not have as many legal benefits and rights as a federally registered trademark. If the right to use the trademark is challenged, a franchisee may have to change to an alternative trademark, which may increase their expenses. Aplus does not have to reimburse franchisees for modifying or discontinuing the use of a mark or for substituting another trademark or service mark for a discontinued mark.