Who is responsible for the costs associated with displaying required signs at the Aplus franchised business?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
- (a) Franchisee shall make no changes to any building, plan, design, layout or décor, or any equipment or signage in the Franchise business without our prior written consent, and such changes may not be contrary to required specifications.
- (b) Signs: Franchisee shall prominently display, at the Franchisee's expense, both on the interior and exterior of the Franchised Business premises, signs in such form, color, number, location and size, and containing such Marks as the Franchisor designates. The Franchisor also may require the Franchisee to use illuminated signs. The Franchisee shall obtain all permits and licenses required for such signs and will also be responsible for ensuring that all signs comply with laws and ordinances. The Franchisee shall not display in or upon the Franchised Business premises any sign or advertising of any kind to which the Franchisor objects. The Franchisor reserves the right to require the Franchisee to update the signage ant any time at the Franchisee's expense.
- (c) Services: The Franchisee shall conform to all quality and customer services standards prescribed by the Franchisor in writing.
Source: Item 23 — RECEIPT (FDD pages 68–302)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, the franchisee is generally responsible for the costs associated with signs at their franchised business. The franchisee must prominently display signs, both inside and outside the premises, in the form, color, number, location, and size that Aplus designates.
The franchisee is also responsible for obtaining all necessary permits and licenses for these signs, ensuring they comply with all applicable laws and ordinances. Aplus may require the franchisee to use illuminated signs and can mandate updates to the signage at any time, with the franchisee bearing the expense.
However, Aplus will install exterior signage up to their specifications after the franchisee completes construction or conversion, obtains a beer and wine license (if available), and completes the Aplus Training Program. Depending on the building's size, type, and design, Aplus may charge the franchisee for the cost and installation of the Aplus signage and/or exterior graphics. After installing the exterior signage, providing initial paint, the exterior Aplus sign, sign pole, and interior graphics, Aplus will issue a notice giving the franchisee permission to open.