What is the minimum amount that an Aplus franchisee must spend on the grand opening promotion?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
placement of advertising or otherwise.
Grand Opening
Between the construction of the APLUS Store and within give months of opening, you must spend a minimum of $3,200 on a grand opening promotion ("Grand Opening Advertising"). You may spend more than the minimum. If we deem necessary, or if you request, we will provide you with products and services to assist with your grand opening during the first 60 days of operation, for which you will be charged the costs of the assistance. All Grand Opening
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, AND TRAINING (FDD pages 40–47)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, a new franchisee must spend a minimum of $3,200 on a grand opening promotion. This "Grand Opening Advertising" must occur between the construction of the Aplus store and within five months of opening.
The franchisee has the option to spend more than the minimum amount on the grand opening promotion. Aplus may provide products and services to assist with the grand opening during the first 60 days of operation, if deemed necessary or if the franchisee requests it. However, the franchisee will be charged for the costs of this assistance.
All grand opening advertising must adhere to Aplus's system standards and be in the amount and manner that Aplus approves. This ensures that the advertising aligns with the brand's image and marketing strategies.