What is the minimum amount an Aplus franchisee must spend on Grand Opening Advertising?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
s under this subsection and Section 11 generally.
11.1.2. Franchisee's Marketing Fees will be used for the Marketing Program. This usage may include, without limitation, expenditures to meet the costs of, or to reimburse Franchisor for its costs of administering the Marketing Program, local, regional, or System-wide offers and promotions, conducting market research, product testing and placement, and producing, maintaining, administering and directing consumer advertising.
11.2. Grand Opening Advertising
You must conduct grand opening advertising ("Grand Opening Advertising") in the amount and manner that we require, as specified on the Summary Page. The minimum amount you must spend on Grand Opening Advertising is $3,000.00, and you may spend more than the minimum. If
Source: Item 23 — RECEIPT (FDD pages 68–302)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, a new franchisee must spend a minimum of $3,000 on Grand Opening Advertising. The franchisee has the option to spend more than this minimum amount.
Aplus may provide products and services to assist with the grand opening during the first 60 days of operation, and the franchisee will be charged for the costs of this assistance if Aplus deems it necessary or at the franchisee's option. All Grand Opening Advertising must adhere to Aplus's system standards and must be conducted between the store's construction or acquisition and within five months of the Commencement Date.
It is important to note that the Grand Opening Advertising expenditure is separate from the Marketing Fee payments that franchisees are also required to make. This means that franchisees need to budget for both the initial grand opening advertising and the ongoing marketing fees to support the Aplus brand.