What is the maximum amount for the Marketing Fee for a non-leased Aplus store?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
il LLC
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Monthly Royalty Fee") | |||
| Royalty Fee (Captive Market Locations) | Up to 15% of Gross Sales The difference between the actual monthly Royalty Fee paid and up to $2,000 | Monthly on the 20th Monthly |
Source: Item 6 — OTHER FEES (FDD pages 16–28)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, the Marketing Fee for a non-leased Aplus store is up to $1,500 or 2% of Gross Sales, whichever is less. Currently, the marketing fee is $750. This fee is due monthly on the 10th.
For a prospective franchisee, this means that the amount they pay towards the marketing fee can fluctuate based on their gross sales, but will not exceed $1,500. If 2% of gross sales is less than $1,500, the franchisee will only pay that smaller amount. The current rate of $750 may change.
It's important to note that "Gross Sales" is specifically defined in the Aplus FDD, and franchisees should understand what is and is not included in that calculation, as it directly impacts the marketing fee. Understanding the factors that influence gross sales will allow a franchisee to forecast and budget for this monthly fee.