When is the Marketing Fee due for a non-leased Aplus store?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
il LLC
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Monthly Royalty Fee") | |||
| Royalty Fee (Captive Market Locations) | Up to 15% of Gross Sales The difference between the actual monthly Royalty Fee paid and up to $2,000 | Monthly on the 20th Monthly on the 20th day of the month payable with the Royalty Fee | For Captive Market locations, this increased Royalty Fee applies instead of the regular Royalty Fee. |
| Alcoholic Beverages Assessment | 1% of Gross Sales | Monthly | Due only if you are prohibited by regulation or statute from selling alcoholic beverages or otherwise chooses not to offer or cannot offer for sale alcoholic beverages. |
| Non-Compliance Fee | Additional 1% of Gross Sales or actual costs of enforcement, whichever is higher | Monthly | Due if you receive two default notices in any 12-month period. |
| Rent2 | $5,000 to $34,000 | Monthly or Semi Monthly as required by lease terms | |
| Marketing Fee | Up to $1,500 or 2% of Gross Sales (whichever is less), curr |
Source: Item 6 — OTHER FEES (FDD pages 16–28)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, the Marketing Fee for a non-leased Aplus store is due monthly on the 10th. The fee is up to $1,500 or 2% of Gross Sales, whichever is less; currently, the fee is $750.
This means that as a franchisee, you will need to calculate your gross sales each month and determine if 2% of that amount is less than $1,500. If it is, you will pay that smaller amount. Otherwise, you will pay the fixed amount of $750, assuming that is still the current amount at the time of payment. This fee is in addition to other fees such as the Royalty Fee and Kerosene Fee (if applicable).
It is important to note that the Marketing Fee is subject to change, as indicated by the phrase "currently $750." A prospective franchisee should confirm the current amount of the Marketing Fee with Aplus before signing the franchise agreement. Understanding how Gross Sales are calculated is also important, as this figure directly impacts the Marketing Fee amount if the 2% calculation applies.