When is the Aplus Marketing Fee due each month?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
based upon that particular franchisee's qualifications, the peculiarities of the particular site or circumstances, the demographics of the trade area, business potential, existing business practices or any other condition which Franchisor deems to be of importance to the successful operation of any particular Franchised Business. Franchisor shall not be required to disclose or grant to Franchisee a like or similar variance hereunder.
11. ADVERTISING AND PROMOTIONAL ACTIVITIES
11.1. Marketing Fee.
Franchisor has established and administers a System-wide marketing, advertising and promotion program to facilitate regional advertising and marketing efforts. Beginning on
Source: Item 23 — RECEIPT (FDD pages 68–302)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, the Marketing Fee is due monthly on the tenth (10th) of the month. The payment method should be the same as the Royalty Fee.
The Marketing Fee is capped at the lesser of $1,500 or 2% of monthly Gross Sales. Currently, the marketing fee is $750 per month. Aplus will provide at least 30 days' notice before changing the Marketing Fee requirements.
If the Marketing Fees are not received by Aplus on the due date, they will be subject to interest charges at the highest rate allowed by applicable state law. Interest will accrue from the date the payment was due until it is received in full. The franchisee is also responsible for covering all costs Aplus incurs while collecting any unpaid and past due amounts, including reasonable collection or attorney fees.
Aplus has the right to apply any payments made by the franchisee to any past due amounts, including Royalty Fees, Marketing Fees, Technology Fees, or purchases from Aplus or its affiliates. This means that if a franchisee has outstanding debts, Aplus can allocate payments to those debts regardless of what the franchisee designates the payment for.