If Aplus disapproves an advertising request from a franchisee, what action is the Aplus franchisee required to take?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
Any advertising and promotions conducted by you independently of those conducted by us must be reviewed and approved by us prior to implementation and must be in accordance with our standards and specifications. Any request not approved within 30 days of submission will be deemed not approved. You must promptly discontinue the use of any materials, media, or method of distribution promptly upon receipt of written notice from us.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, AND TRAINING (FDD pages 40–47)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, if a franchisee conducts independent advertising and promotions, Aplus must review and approve it before it is implemented. If Aplus does not approve the request within 30 days of submission, it will be deemed not approved.
Upon receiving written notice from Aplus, the franchisee must promptly discontinue using any materials, media, or method of distribution that Aplus has disapproved. This means the franchisee cannot proceed with the advertising as planned and must cease any ongoing efforts related to the disapproved advertising.
This requirement ensures that all advertising aligns with Aplus's standards and specifications, maintaining brand consistency. It is important for prospective franchisees to understand that they do not have complete autonomy over their advertising efforts and must adhere to Aplus's guidelines and decisions.