Besides Aplus, what other service marks might be used in the Franchised Business?

According to Aplus's 2024 Franchise Disclosure Document, franchisees may be required to use service marks and commercial symbols beyond just the "APLUS" mark itself. The FDD states that "Marks" means the service marks APLUS, and such other trade names, trademarks, service marks, trade dress, designs, graphics, logos, emblems, insignia, fascia, slogans, drawings, and other commercial symbols as Franchisor may designate to be used in connection with Franchised Business."

This definition indicates that Aplus has the discretion to specify additional marks, trade names, logos, and other commercial symbols that franchisees must use in connection with their Aplus franchised businesses. These marks could relate to specific products, services, or promotions offered at the Aplus store. Franchisees are obligated to use these additional marks as directed by Aplus.

The franchisee is required to use these marks on all signs, suppliers, business cards, uniforms, advertising materials, technology platforms, and other articles in the identical combination and manner as Aplus may prescribe in writing. Franchisees must also comply with all trademark, trade name, service mark, and copyright notice marking requirements. This ensures consistent branding and presentation across all Aplus franchise locations.

Prospective franchisees should be aware that the specific set of marks they are required to use may evolve over time as Aplus updates its branding and marketing strategies. It is important to stay informed of any changes to these requirements and to ensure full compliance to maintain brand consistency and avoid potential legal issues.