Besides the APLUS mark, what other marks can the Aplus franchisor designate for use in connection with the System?
Aplus Franchise · 2024 FDDAnswer from 2024 FDD Document
- C. The System is identified by means of certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including, but not limited, to the mark APLUS or the mark SUNOCO and such other trade names, service marks, and trademarks as are now designated and may hereafter be designated by Franchisor in writing for use in connection with the System ("Marks").
Source: Item 22 — CONTRACTS (FDD page 68)
What This Means (2024 FDD)
According to Aplus's 2024 Franchise Disclosure Document, the System is identified by certain trade names, service marks, trademarks, logos, emblems, and indicia of origin, including the mark APLUS or the mark SUNOCO. Aplus can designate other trade names, service marks, and trademarks in writing for use in connection with the System.
This means that while Aplus franchisees will primarily operate under the APLUS and SUNOCO trademarks, Aplus retains the right to introduce and require the use of additional marks in the future. These marks would be related to the Aplus and/or SUNOCO franchised business.
For a prospective franchisee, this clause provides both flexibility and potential uncertainty. On one hand, Aplus could introduce new marks that enhance the brand and attract more customers. On the other hand, franchisees may be required to invest in new signage, marketing materials, or other changes to incorporate these new marks. It would be prudent for a potential franchisee to inquire about Aplus's history of introducing new marks and their plans for future branding strategies.