Is pre-opening advertising required for Antioch Pizza Shop franchisees?
Antioch_Pizza_Shop Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee agrees and acknowledges that the copyright for any advertising or other materials that Franchisee develops for the Restaurant shall automatically be assigned to Franchisor without any further action by the parties required.
- (d) Pre-Opening Advertising. Franchisee acknowledges and agrees that adequate pre-opening advertising is essential to the success of the Restaurant and agrees to conduct such local advertising at its sole expense in connection with the opening of the Restaurant in accordance with Franchisor's directions and assistance.
- (e) Local Advertising. In addition to Marketing Services Fees and conducting preopening advertising, Franchisee shall allocate and spend at least one percent (1%) of Gross Revenues every month on local advertising and marketing for the Restaurant (the "Local Marketing Expenditure"). Proof of Local Marketing Expenditures shall be submitted to Franchisor quarterly in arrears. Local marketing content shall be submitted to Franchisor for review and approval in accordance with Section 8(c) above.
- (f) Advertising Cooperatives. Franchisor reserves the right to require Franchisee to participate in local and/or regional advertising cooperatives.
- (g) Promotional Programs.
Source: Item 22 — Contracts (FDD pages 56–57)
What This Means (2025 FDD)
Yes, according to Antioch Pizza Shop's 2025 Franchise Disclosure Document, pre-opening advertising is required. The franchisee acknowledges that adequate pre-opening advertising is essential for the restaurant's success and agrees to conduct local advertising at their sole expense in connection with the restaurant's opening, following Antioch Pizza Shop's directions and assistance. This means that franchisees must allocate resources and efforts towards advertising initiatives before the restaurant officially opens.
In addition to pre-opening advertising, Antioch Pizza Shop franchisees must allocate and spend at least one percent of gross revenues every month on local advertising and marketing for the restaurant. Franchisees must submit proof of these local marketing expenditures to Antioch Pizza Shop quarterly. All local marketing content is subject to review and approval by Antioch Pizza Shop.
All advertising copy and other materials the franchisee proposes to use must strictly adhere to the standards, formats, and specimens outlined in the Operations Manual. Franchisees are required to submit proposed advertising material to Antioch Pizza Shop for written approval before publication, ensuring that all advertising aligns with the brand's standards and guidelines. This requirement ensures brand consistency and quality in all advertising efforts.