What page discusses the use of social media for Antioch Pizza Shop?
Antioch_Pizza_Shop Franchise · 2025 FDDAnswer from 2025 FDD Document
....................... 159
Dumpster Area ◄ ................................................... 128
| through Internet-based mediums and social | |
|---|---|
| media, television, radio and print media such as magazines, billboards, flyers, mailers and | |
| newspapers, and engage in promotional programs, including sponsorships, donations and gifts | |
| to customers and prospective customers. | |
| Maintaining a Positive Environment ◄ 24 | Balance Sheet Format ◄ 70 |
| ------------------------------------------------- | ------------------------------------------------------ |
| Mystery Shopper Program ◄ 26 | Financial Primer ◄ 71 |
| INVENTORY MANAGEMENT 28 | |
| Product Ordering Procedures ◄ 28 | SECTION F: MARKETING AND PROMOTION |
| Establishing Par Levels ◄ 32 | MARKETING PLAN 1 |
| Ordering from Approved Suppliers ◄ 32 | Marketing Calendar ◄ 2 |
| Changing Approved Suppliers ◄ 33 | Developing Your Marketing Plan ◄ 2 |
| Product Receiving Procedures ◄ 34 | Use of Social Media ◄ 3 |
| Labeling and Rotating Inventory ◄ 38 | Maintaining Social Media Networks ◄ 12 |
| Storage ◄ 38 | PROMOTING ANTIOCH PIZZA SHOP IN YOUR AREA 13 |
| Tracking Inventory ◄ 42 | Use of Media ◄ 13 |
| Steps for Taking Inventory ◄ 43 | Direct Mail/EDDM ◄ 15 |
| COST CONTROLS 45 | Door Hangers ◄ 18 |
| Prime Cost Concept ◄ 45 | Email Blasts ◄ 18 |
| Food Cost and Controls ◄ 46 | Vehicle Wrap ◄ 19 |
| How to Control Food Cost ◄ 47 | Sampling ◄ 19 |
| Tips for Investigating High Food Cost | Welcome Wagon ◄ 19 |
| Categories ◄ 48 | In-Store Promotions/Specials ◄ 20 |
| Portion Controls ◄ 49 | Guidelines for Using Antioch Pizza Shop Marks ◄ . 21 |
| Effective Scheduling and Labor Cost ◄ 49 | Using Referrals to Build Business ◄ 22 |
| Calculating Labor Cost ◄ 51 | REQUIRED ADVERTISING EXPENDITURES 23 |
| Ways to Control Labor Cost ◄ 52 | Marketing Services Fee ◄ 23 |
| HEALTH INSPECTION PROCESS 54 | Local Advertising Requirement ◄ 23 |
| HACCP Based Inspections ◄ 55 | Cooperative Advertising ◄ 24 |
| OPERATIONAL AND FINANCIAL REPORTING 56 | Grand Opening Advertising ◄ 25 |
| Features of the POS System ◄ 56 | PUBLIC RELATIONS/COMMUNITY INVOLVEMENT 26 |
| Generating and Analyzing Necessary Reports ◄ 56 | Community Involvement ◄ 27 |
| Sample Reports ◄ 58 | OBTAINING ADVERTISING APPROVAL 31 |
| Running a Delivery Number Report ◄ 60 | |
| Running a Payroll Report ◄ 60 | APPENDICES |
| LOSS PREVENTION TECHNIQUES 62 | CATERING |
| Asset Control ◄ 62 | CHECKLISTS |
| Threats to Cash Management ◄ 65 | FORMS |
| Inventory Control System ◄ 67 | ORDER FORMS |
| FRANCHISE REPORTING REQUIREMENTS 68 | PRE-OPENING |
| Royalty Payment ◄ 68 | TRAINING |
| Advertising Contributions ◄ 68 | |
| Electronic Funds Transfer ◄ 69 | |
| Financial Statements ◄ 69 | |
| Profit and Loss Statement Format ◄ 70 |
ITEM 12
TERRITORY
If you are awarded a franchise, we will grant you the right to operate an Antioch Pizza Shop Restaurant at a site and within a protected area to be approved by us.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 29–35)
What This Means (2025 FDD)
According to the 2025 Antioch Pizza Shop Franchise Disclosure Document, the use of social media is discussed on page 3 of the Operations Manual Table of Contents. The table of contents is included as Exhibit C.
Antioch Pizza Shop may disseminate marketing and advertising content through Internet-based mediums and social media, television, radio and print media such as magazines, billboards, flyers, mailers and newspapers, and engage in promotional programs, including sponsorships, donations and gifts to customers and prospective customers. In 2024, the media used by the Marketing Services Fund was social media, their website and printed materials. The media coverage is currently local other than their website and social media that may extend to national exposure.
As a franchisee, you are required to conduct local advertising and marketing. After opening your Antioch Pizza Shop Business, you must spend a minimum of 1% of gross revenues each calendar month on local advertising and promotion of your Antioch Pizza Shop Business, in addition to the 1% per month Marketing Services Fund you pay to them. You must submit proof of local marketing expenditures quarterly. In addition, you must conduct adequate pre-opening local advertising at your sole expense, in accordance with their directions and assistance. You will determine the amount of pre-opening advertising that you must spend to adequately promote your Antioch Pizza Shop Business prior to opening.