What page discusses Required Advertising Expenditures for Antioch Pizza Shop?
Antioch_Pizza_Shop Franchise · 2025 FDDAnswer from 2025 FDD Document
| PROMOTING ANTIOCH PIZZA SHOP IN YOUR AREA 13 |
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| REQUIRED ADVERTISING EXPENDITURES 23 |
| Marketing Services Fee ◄ 23 |
| Local Advertising Requirement ◄ 23 |
You are required to conduct local advertising and marketing. After you open your Antioch Pizza Shop Business, you must spend a minimum of 1% of gross revenues each calendar month on local advertising and promotion of your Antioch Pizza Shop Business, in addition to the 1% per month Marketing Services Fund you pay to us. You must submit proof of local marketing expenditures to us quarterly. In addition, you must conduct adequate pre-opening local advertising at your sole expense, in accordance with our directions and assistance. You will determine the amount of pre-opening advertising that you must spend to adequately promote your Antioch Pizza Shop Business prior to opening.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 29–35)
What This Means (2025 FDD)
According to Antioch Pizza Shop's 2025 Franchise Disclosure Document, page 23 discusses required advertising expenditures. Item 11 outlines that franchisees are obligated to contribute to both a Marketing Services Fund and local advertising efforts. Franchisees must spend a minimum of 1% of gross revenues each month on local advertising and promotion, in addition to the 1% per month contributed to the Marketing Services Fund.
This means an Antioch Pizza Shop franchisee is required to allocate a total of 2% of their gross monthly revenues towards advertising. The 1% directed to the Marketing Services Fund is managed by Antioch Pizza Shop for broader marketing initiatives, while the other 1% must be used for local advertising efforts by the franchisee. Franchisees must also provide proof of their local marketing expenditures to Antioch Pizza Shop on a quarterly basis.
Furthermore, franchisees are responsible for pre-opening local advertising expenses, the amount of which is determined by the franchisee in accordance with Antioch Pizza Shop's directions and assistance. While participation in a local or regional advertising cooperative is not currently required, Antioch Pizza Shop retains the right to mandate it in the future. All marketing materials used by the franchisee must receive prior written approval from Antioch Pizza Shop, ensuring brand consistency and adherence to company standards.