How much did Antioch Pizza Shop spend on advertising and promotion in 2022?

According to Antioch Pizza Shop's 2025 Franchise Disclosure Document, the company's advertising and promotion expenses for the year ending December 31, 2022, totaled $102,384. This figure reflects the costs incurred by Antioch Pizza Shop for marketing and advertising activities during that year. These expenses are distinct from the marketing fees that Antioch Pizza Shop collects from franchisees, which are listed separately as operating revenue.

Understanding the franchisor's advertising spend can be valuable for prospective franchisees. It provides insight into the level of support Antioch Pizza Shop provides in terms of brand awareness and customer acquisition. A consistent investment in advertising and promotion can help drive traffic to both franchised and company-owned locations, benefiting all franchisees.

It's important to note that this figure represents Antioch Pizza Shop's advertising expenses as a whole, and not necessarily the amount spent on advertising specifically for individual franchise locations. Franchisees may have to contribute to additional local advertising efforts. Reviewing these figures in the context of overall revenue and comparing them to previous years can reveal trends in Antioch Pizza Shop's marketing strategy and its commitment to brand promotion.