Who bears the expense for pre-opening advertising for an Antioch Pizza Shop restaurant?
Antioch_Pizza_Shop Franchise · 2025 FDDAnswer from 2025 FDD Document
- (d) Pre-Opening Advertising. Franchisee acknowledges and agrees that adequate pre-opening advertising is essential to the success of the Restaurant and agrees to conduct such local advertising at its sole expense in connection with the opening of the Restaurant in accordance with Franchisor's directions and assistance.
Source: Item 22 — Contracts (FDD pages 56–57)
What This Means (2025 FDD)
According to the 2025 Antioch Pizza Shop Franchise Disclosure Document, the franchisee is responsible for covering the costs of pre-opening advertising. The FDD specifies that adequate pre-opening advertising is crucial for the restaurant's success, and the franchisee must conduct local advertising in accordance with Antioch Pizza Shop's guidelines and support. This advertising is done at the franchisee's sole expense.
This means that prospective Antioch Pizza Shop franchisees need to budget for these pre-opening advertising expenses. The amount can vary depending on location, advertising strategies, and the specific directions provided by Antioch Pizza Shop. It is common practice in franchising for franchisees to handle local advertising costs, as they are most familiar with their specific market and customer base.
In addition to pre-opening advertising, the franchisee must allocate and spend at least one percent of gross revenues every month on local advertising and marketing. Franchisees must also submit proof of these local marketing expenditures to Antioch Pizza Shop quarterly. All local marketing content must be submitted to Antioch Pizza Shop for review and approval.