Can Angry Chickz use Brand Fund money for co-branding activities?
Angry_Chickz Franchise · 2025 FDDAnswer from 2025 FDD Document
8.3.1 Franchisee's Brand Fee shall be contributed to the Brand Fund. An amount equal to all Brand Fund revenues and allocations will be expended for national, regional, or local advertising, public relations or promotional campaigns or programs designed to promote and enhance the image, identity or patronage of franchised and Company and Company Affiliate owned Restaurants in the United States and such other regions as Company may designate. These expenditures may include: (a) creative development, production and placement of print and electronic media advertisements, commercials, musical jingles, decals, radio spots, audio advertising, point of purchase materials, direct mail pieces, literature, outdoor advertising, door hangers, and other advertising and promotional materials; (b) creative development, preparation, production and
placement of video, audio and written materials and electronic media, including social media campaigns, (c) purchasing artwork and other components for advertising; (d) media placement and buying, including search engine marketing, search engine optimization, and all associated expenses and fees; (e) administering national, regional and multi-regional marketing and advertising programs; (f) market research, marketing studies and customer satisfaction surveys, including the use of secret shoppers; (g) development, production and acquisition of premium items, giveaways, promotions, contests, public relations events, and charitable or nonprofit events; (h) creative development of visual advertisements and marketing materials, including signage, posters, and graphics; (i) recognition and awards events and programs; (j) system recognition events, including periodic national and regional conventions and meetings; (k) website, extranet and/or Intranet development, implementation and maintenance; (l) development, implementation and maintenance of websites, loyalty programs and/or mobile applications, bookings/reservations, and/or related strategies; (m) retention and payment of advertising and promotional agencies and other outside advisors, including retainers and management fees; (n) public relations and community involvement activities and programs; (o) expenditures for activities conducted for the benefit of co-branding, or other arrangements where products and/or services are offered in conjunction with other marks or through alternative channels of distribution; and (p) expenditures with others joint marketing campaigns, jointly developed advertising and other joint programs.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to the 2025 Angry Chickz Franchise Disclosure Document, the Brand Fund can be used for co-branding activities. Specifically, the Brand Fund revenues can be allocated for expenditures related to activities conducted for the benefit of co-branding, or other arrangements where products and/or services are offered in conjunction with other marks or through alternative channels of distribution. The Brand Fund can also be used for expenditures with others joint marketing campaigns, jointly developed advertising and other joint programs.
This means that Angry Chickz has the discretion to use the Brand Fund to promote the brand in partnership with other businesses or brands. This could involve offering Angry Chickz products in conjunction with other brands, or participating in joint marketing campaigns.
As an Angry Chickz franchisee, this benefits you because the Brand Fund, which is supported by franchisee contributions, can be strategically used to increase brand awareness and customer reach through co-branding initiatives. However, franchisees should note that Angry Chickz has discretion over how the Brand Fund is spent, and there is no guarantee that co-branding activities will directly benefit any particular franchisee or group of franchisees.