Is Angry Chickz required to make expenditures from the Brand Fund that are equivalent to a franchisee's contributions?

According to the 2025 Angry Chickz Franchise Disclosure Document, Angry Chickz is not required to make expenditures from the Brand Fund that are equivalent or proportionate to a franchisee's contributions. This means that the amount a franchisee pays into the Brand Fund does not necessarily dictate the amount or benefit that the franchisee will receive from the fund's advertising efforts. Angry Chickz also does not have to ensure that any particular franchisee benefits directly or proportionately from fund advertising.

Angry Chickz maintains control over the Brand Fund and directs its usage. This includes deciding on creative concepts, advertising materials, media placement, and allocation of funds. The Brand Fund can be used for various advertising and promotional activities at the discretion of Angry Chickz. These activities range from traditional advertising (print, electronic media) to digital marketing (social media campaigns, search engine optimization) and other promotional events.

This policy is fairly common in franchising, as it allows the franchisor flexibility in allocating resources to maximize brand awareness and effectiveness. However, it's important for prospective Angry Chickz franchisees to understand that their contributions to the Brand Fund may not directly correlate with the advertising benefits they receive. Franchisees may want to inquire about Angry Chickz's advertising strategy and how the Brand Fund has been used in the past to better understand how their contributions will be utilized.