What is the purpose of the Brand Fund maintained and administered by Angry Chickz?
Angry_Chickz Franchise · 2025 FDDAnswer from 2025 FDD Document
The fund may be used to meet all costs (including reimbursement to us and our affiliates) of administering, directing, preparing, placing and paying for national, regional or local advertising to promote and enhance the image, identity or patronage of Restaurants, or programs designed to promote and retain customer satisfaction and resolve customer disputes, all as we determine appropriate. We will either transfer the brand fund contributions to a separate entity to whom we have delegated the responsibility to operate and maintain the brand fund or place the funds in a separate account that we maintain. We may not use this money principally to solicit new franchise sales. We may include information regarding acquiring a franchise on or as a part of materials and items produced by or for the Brand Fund.
Expenditures and uses of the fund may include: (a) creative development, production and placement of print and electronic media advertisements, commercials, musical jingles, decals, radio spots, audio advertising, point of purchase materials, direct mail pieces, literature, outdoor advertising, door hangers, and other advertising and promotional materials; (b) creative development, preparation, production and placement of video, audio and written materials and electronic media, including social media campaigns, (c) purchasing artwork and other components for advertising; (d) media placement and buying, including search engine marketing, search engine optimization, and all associated expenses and fees; (e) administering national, regional and multi-regional marketing and advertising programs; (f) market research, marketing studies and customer satisfaction surveys, including the use of secret shoppers; (g) development, production and acquisition of premium items, giveaways, promotions, contests, public relations events, and charitable or nonprofit events; (h) creative development of visual advertisements and marketing materials, including signage, posters, and graphics; (i) recognition and awards events and programs; (j) system recognition events, including periodic national and regional conventions and meetings; (k) website, extranet and/or Intranet development, implementation and maintenance; (l) development, implementation and maintenance of websites, loyalty programs and/or mobile applications, bookings/reservations, and/or related strategies; (m) retention and payment of advertising and promotional agencies and other outside advisors, including retainers and management fees; (n) public relations and community involvement activities and programs; (o) expenditures for activities conducted for the benefit of co-branding, or other arrangements where products and/or services are offered in conjunction with other marks or through alternative channels of distribution; and (p) expenditures with others joint marketing campaigns, jointly developed advertising and other joint programs.
We will direct all uses of the fund and control the creative concepts, materials and media used, media placement and allocation.
Although we intend the fund to be perpetual, we can terminate the fund. We will not terminate the fund until it has spent all money in the fund for advertising and promotional purposes.
The Brand Fund has been established and locations began contributing the Brand Fee during our last fiscal year. During our last fiscal year, the monies contributed to the Brand Fund were spent as follows: 60% for social media, 15% for administrative expenses, and 25% for other marketing (digital, PR, guest feedback software).
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 26–33)
What This Means (2025 FDD)
According to Angry Chickz's 2025 Franchise Disclosure Document, the Brand Fund is used to cover the costs of advertising and programs that promote the Angry Chickz brand. These efforts are intended to enhance the image, identity, and customer patronage of Angry Chickz restaurants, as well as to promote customer satisfaction and resolve disputes. The franchisor determines what is appropriate for these uses.
The expenditures from the Brand Fund can include a wide array of marketing and advertising activities. These range from traditional print and electronic media advertisements to modern digital campaigns, including social media. The fund also covers expenses related to market research, customer satisfaction surveys, premium items, public relations events, and website maintenance. Additionally, the fund can be used for recognition events, conventions, and activities related to co-branding or joint marketing campaigns.
Angry Chickz has full control over the Brand Fund's direction, including creative concepts, materials, media placement, and budget allocation. While the fund is intended to be perpetual, Angry Chickz can terminate it once all the money has been spent on advertising and promotional activities. During the last fiscal year, the monies contributed to the Brand Fund were spent as follows: 60% for social media, 15% for administrative expenses, and 25% for other marketing (digital, PR, guest feedback software).