What is the minimum amount an Angry Chickz franchisee must spend on advertising and promoting the franchised business during the market introduction program?
Angry_Chickz Franchise · 2025 FDDAnswer from 2025 FDD Document
chisee's franchise or license agreement, or other agreement with Company or its Affiliates; or (c) take any action or make any statement which would disparage Company, or impair, damage or harm the name, reputation, or goodwill of the Marks and/or the System.
8.2 Market Introduction Program; Local Advertising and Promotion.
8.2.1 Franchisee agrees to spend a minimum of $15,000 (or such greater sum as may be required by Franchisee's lessor or the master lessor) to advertise and promote the Franchised Business during a mutually agreed preopening period before the scheduled opening of the Franchised Business and ending a mutually agreed period after the Opening Date. Franchisee must submit to Company for Company's acceptance a proposed market introduction program and detailed budge
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to Angry Chickz's 2025 Franchise Disclosure Document, a new franchisee must spend a minimum of $15,000 on advertising and promoting their franchised business during the market introduction program. This program takes place during a period that is mutually agreed upon with Angry Chickz, starting before the restaurant's opening and ending after the opening date. However, the franchisee may be required to spend more than $15,000 if their lessor or master lessor requires a greater sum. This initial advertising spend is separate from ongoing local advertising requirements.
The franchisee is required to submit a proposed market introduction program and a detailed budget to Angry Chickz for approval at least 60 days before the scheduled opening. Angry Chickz has 10 business days to review, accept, or modify the proposed program. If Angry Chickz does not respond within this timeframe, the program is considered rejected.
This requirement ensures that new Angry Chickz locations have a strong initial marketing push to generate awareness and attract customers. Franchisees need to plan and budget accordingly to meet this minimum spending requirement and gain corporate approval for their marketing strategy. The potential for the lessor to mandate a higher minimum spend adds a layer of complexity that prospective franchisees should investigate during their due diligence.