Who directs all uses of the Angry Chickz Brand Fund?

According to the 2025 Angry Chickz Franchise Disclosure Document, Angry Chickz directs all uses of the Brand Fund. This includes controlling the creative concepts, materials, media used, media placement, and allocation of the fund.

The Brand Fund is supported by a Brand Fee of up to 4% (currently 2%) of the Gross Sales of each Angry Chickz Restaurant. The FDD specifies a range of potential expenditures and uses of the fund, such as advertising, marketing programs, market research, and website maintenance. Angry Chickz also has the authority to modify contribution rates for other franchisees as deemed appropriate.

This means that while franchisees contribute to the Brand Fund, they do not have direct control over how the funds are spent. Angry Chickz has the autonomy to decide on the marketing strategies and allocate resources as it sees fit. However, the FDD states that an annual unaudited summary of the contributions to, and expenditures of, the Brand Fund for the last year's activity will be made available to franchisees within a reasonable period of time after a written request. This provides some transparency regarding the fund's usage, even though Angry Chickz retains full control over its direction.