Who controls the creative concepts, materials, and media used by the Angry Chickz Brand Fund?

According to the 2025 Angry Chickz Franchise Disclosure Document, Angry Chickz directs all uses of the Brand Fund and controls the creative concepts, materials, and media used, as well as media placement and allocation. This means that while franchisees contribute a Brand Fee of up to 4% of their Gross Sales (currently 2%), Angry Chickz has the final say in how those funds are spent and what advertising is produced.

This control extends to various advertising and promotional materials, including print and electronic media advertisements, social media campaigns, and point-of-purchase materials. Angry Chickz also manages media placement, including search engine marketing and optimization. The Brand Fund can cover the costs of administering marketing programs, market research, and the development of promotional items.

For a prospective franchisee, this indicates that while they contribute to the Brand Fund, they do not have direct control over how the money is spent or the creative direction of advertising campaigns. However, franchisees can develop their own advertising materials for local use, but these materials must be submitted to Angry Chickz for approval. This ensures brand consistency across all locations. Angry Chickz is not a fiduciary, and the fund is not a trust. Angry Chickz does not need to ensure that any particular franchisee benefits directly or proportionately from fund advertising.