Can the Angry Chickz Brand Fund be used to resolve customer disputes?
Angry_Chickz Franchise · 2025 FDDAnswer from 2025 FDD Document
The fund may be used to meet all costs (including reimbursement to us and our affiliates) of administering, directing, preparing, placing and paying for national, regional or local advertising to promote and enhance the image, identity or patronage of Restaurants, or programs designed to promote and retain customer satisfaction and resolve customer disputes, all as we determine appropriate.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Angry Chickz Franchise Disclosure Document, the Brand Fund can be used to resolve customer disputes. The FDD states that the fund may be used to cover the costs of programs designed to promote and retain customer satisfaction and resolve customer disputes, as Angry Chickz determines appropriate. This indicates that the Brand Fund is not solely for advertising but can also address customer-related issues.
Angry Chickz has the authority to direct all uses of the fund and control the creative concepts, materials, media used, media placement, and allocation. This means franchisees do not have direct control over how the Brand Fund is spent. The expenditures and uses of the fund may include various marketing and advertising programs, market research, customer satisfaction surveys, and public relations events.
For a prospective Angry Chickz franchisee, this means that a portion of the mandatory Brand Fee, which is up to 4% (currently 2%) of the restaurant's gross sales, could be allocated to resolving customer disputes. However, Angry Chickz has the sole discretion to decide whether to use the fund for this purpose. Franchisees should be aware that they may not have direct input on how the Brand Fund is used, and there is no guarantee that funds will be used to address specific local customer issues.