Can the Angry Chickz Brand Fund be used to promote customer retention?

According to Angry Chickz's 2025 Franchise Disclosure Document, the Brand Fund can be used to promote customer retention. The FDD specifies that the fund may be used for programs designed to promote and retain customer satisfaction. This indicates that the Brand Fund is not solely for attracting new customers but also for maintaining relationships with existing ones.

Specifically, the Brand Fund can cover costs associated with administering, directing, preparing, placing, and paying for advertising to promote and enhance the image, identity, or patronage of Angry Chickz restaurants. This includes programs designed to promote and retain customer satisfaction and resolve customer disputes, as determined appropriate by Angry Chickz. The franchisor has the discretion to decide how the fund is used, and franchisees may not necessarily benefit directly or proportionately from the advertising.

In the last fiscal year, Angry Chickz allocated 60% of the Brand Fund to social media, 15% to administrative expenses, and 25% to other marketing activities, including digital marketing, public relations, and guest feedback software. This demonstrates a focus on using the fund for various marketing channels that can influence customer retention. While the franchisor intends the fund to be perpetual, it can be terminated once all the money has been spent on advertising and promotional purposes.