Does the Angry Chickz Brand Fund cover search engine optimization expenses?
Angry_Chickz Franchise · 2025 FDDAnswer from 2025 FDD Document
Expenditures and uses of the fund may include: (a) creative development, production and placement of print and electronic media advertisements, commercials, musical jingles, decals, radio spots, audio advertising, point of purchase materials, direct mail pieces, literature, outdoor advertising, door hangers, and other advertising and promotional materials; (b) creative development, preparation, production and placement of video, audio and written materials and electronic media, including social media campaigns, (c) purchasing artwork and other components for advertising; (d) media placement and buying, including search engine marketing, search engine optimization, and all associated expenses and fees; (e) administering national, regional and multi-regional marketing and advertising programs; (f) market research, marketing studies and customer satisfaction surveys, including the use of secret shoppers; (g) development, production and acquisition of premium items, giveaways, promotions, contests, public relations events, and charitable or nonprofit events; (h) creative development of visual advertisements and marketing materials, including signage, posters, and graphics; (i) recognition and awards events and programs; (j) system recognition events, including periodic national and regional conventions and meetings; (k) website, extranet and/or Intranet development, implementation and maintenance; (l) development, implementation and maintenance of websites, loyalty programs and/or mobile applications, bookings/reservations, and/or related strategies; (m) retention and payment of advertising and promotional agencies and other outside advisors, including retainers and management fees; (n) public relations and community involvement activities and programs; (o) expenditures for activities conducted for the benefit of co-branding, or other arrangements where products and/or services are offered in conjunction with other marks or through alternative channels of distribution; and (p) expenditures with others joint marketing campaigns, jointly developed advertising and other joint programs.
Source: Item 11 — Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 26–33)
What This Means (2025 FDD)
According to the 2025 Angry Chickz Franchise Disclosure Document, the Brand Fund can be used for search engine optimization expenses. Specifically, the Brand Fund can cover expenses and fees associated with search engine marketing and search engine optimization.
The Brand Fund is supported by a Brand Fee of up to 4% of the Gross Sales of your Restaurant (currently 2%). Angry Chickz has the authority to direct all uses of the fund and control the creative concepts, materials, media placement and allocation.
During the last fiscal year, Angry Chickz allocated Brand Fund monies as follows: 60% for social media, 15% for administrative expenses, and 25% for other marketing (digital, PR, guest feedback software). While search engine optimization is an approved use of the Brand Fund, prospective franchisees should note that Angry Chickz ultimately decides how the Brand Fund will be spent and is not required to allocate funds in proportion to franchisee contributions, nor ensure that any particular franchisee benefits directly or proportionately from fund advertising.