Does the Angry Chickz agreement restrict the company from advertising the System through the internet?
Angry_Chickz Franchise · 2025 FDDAnswer from 2025 FDD Document
- (b) to offer, sell, provide, produce, license, distribute and market products and services identified by the Marks and/or other trademarks or service marks to any person or Entity, at or through any location or outlet (other than Restaurants, the physical premises of which are located within the Development Area, except for Restaurants located at Non-
Traditional Venues), regardless of proximity to the Development Area, and through any distribution channel, at wholesale or retail, including by means of catering, the internet or internet web site mobile application, online food and beverage ordering, third-party food and beverage delivery services, food trucks or other non-fixed locations, mail order catalogs, direct mail advertising, and other distribution methods, including websites, online retailers, and direct sales through affiliates;
Source: Item 23 — RECEIPTS (FDD pages 54–260)
What This Means (2025 FDD)
According to the 2025 Angry Chickz Franchise Disclosure Document, the company retains the unrestricted right to market its products and services through various channels, including the internet. Specifically, Angry Chickz reserves the right to offer, sell, provide, produce, license, distribute, and market products and services identified by their trademarks to any person or entity through any location or outlet, excluding physical restaurants within a franchisee's Development Area (except those at Non-Traditional Venues).
This broad reservation of rights explicitly includes the use of the internet, websites, online retailers, and direct sales through affiliates. It also encompasses other distribution methods such as catering, mobile applications, online food and beverage ordering, third-party delivery services, food trucks, mail order catalogs, and direct mail advertising. This means that Angry Chickz can engage in online advertising and sales without restriction, even within a franchisee's Development Area, as long as it does not involve a physical restaurant location.
For a prospective Angry Chickz franchisee, this indicates that the franchisor maintains control over online marketing and sales strategies. While franchisees benefit from the brand's overall marketing efforts, they should be aware that Angry Chickz can independently pursue online channels to reach customers. This could impact a franchisee's local market, but it also provides the potential for increased brand recognition and broader customer reach through the franchisor's initiatives. Franchisees should discuss with Angry Chickz how their local marketing efforts can be integrated with the company's online strategies to maximize their business potential.