Can Anago withdraw approval for promotional or advertising material developed by the Franchisor or Subfranchisor?

According to Anago's 2025 Franchise Disclosure Document, Anago can withdraw approval for promotional or advertising material developed by either the Franchisor or Subfranchisor. Any approval given to the use of promotional or advertising material, including internet advertising, can be withdrawn at any time. The Subfranchisor must then discontinue its use within 30 days of the withdrawal.

This clause gives Anago significant control over the marketing and advertising strategies employed by its Subfranchisors. It ensures that all promotional materials align with Anago's brand standards and marketing objectives. This protects the brand's image and reputation, but it also means that Subfranchisors must be prepared to adapt their advertising efforts quickly if Anago changes its marketing direction.

For a prospective Subfranchisor, this means that while they may develop their own advertising materials, Anago has the final say and can require them to stop using those materials even after initial approval. This could lead to wasted investment in marketing materials that are later deemed unsuitable. Therefore, it is crucial for Subfranchisors to maintain open communication with Anago regarding advertising strategies and to understand the potential for changes in marketing direction.