For Anago Unit Franchise local advertising, what must franchisees do with advertising materials before using them?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
bject in writing to Us within 30 days after You receive the Confidential Information that any of the information comprising the Confidential Information should not be considered Confidential Information, then You irrevocably waive Your right to make any objection. You agree that this representation is a material inducement for Us to enter into this Agreement, and any breach is an Event of Default.
ARTICLE 7 - ADVERTISING
SECTION 7.1 LOCAL ADVERTISING.
You must submit to Us for approval, all materials to be used for Local Advertising of Your Anago Unit Franchise, unless they have been approved before or they consist only of materials We provided. All materials on which the Proprietary Marks are used must include the applicable designation service mark SM, trademark TM, registered trademark ® or copyright ©, or any other designation We specify. If You have not received the written or oral disapproval of materials submitted within 10 days from the date We received the materials, the materials are deemed approved. We may require You to withdraw and/or discontinue the use of any promotional materials or advertising, even if previously approved, if in Our judgment, the materials or advertising may injure or be harmful to the System. We must make this requirement in writing, and You have 5 days after receipt of notice to withdraw and discontinue use of the materials or advertising. The submission of advertising to Us for approval does not affect Your right to determine the prices at which You sell Your products or services.
Source: Item 23 — RECEIPTS (FDD pages 62–298)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, franchisees must submit all local advertising materials for approval before use, unless the materials have been previously approved or consist only of materials provided by Anago. This requirement ensures that all advertising aligns with Anago's brand standards and protects its proprietary marks. Franchisees must include the appropriate designation service mark SM, trademark TM, registered trademark ®, or copyright ©, or any other designation Anago specifies on all materials using the Proprietary Marks.
If a franchisee submits advertising materials and does not receive written or oral disapproval within 10 days from the date Anago receives the materials, the materials are considered approved. However, Anago retains the right to require franchisees to withdraw or discontinue the use of any promotional materials or advertising, even if previously approved, if Anago believes the materials may harm the system. Anago must make this requirement in writing, and the franchisee has 5 days after receipt of notice to comply.
This approval process does not affect the franchisee's right to determine the prices at which they sell their products or services. Franchisees can independently advertise their availability to perform cleaning and janitorial services for non-Anago clients, but they cannot use, refer to, or incorporate the Anago Proprietary Marks or System in such advertising. Advertising for non-Anago services will not satisfy the franchisee's advertising obligations under the franchise agreement. Anago also provides advice on local advertising and requires that all advertising bearing Anago marks or logos receive prior written approval from them.
This level of control over advertising is common in franchising to maintain brand consistency and protect the brand's reputation. Prospective franchisees should be aware of these requirements and factor in the time needed for approval when planning local advertising campaigns. It is also important to understand the distinction between advertising for the Anago franchise and independent advertising for other clients, ensuring compliance with the restrictions on using Anago's proprietary marks.