Under what circumstances can an Anago Subfranchisor use the Anago trade name as a fictitious name?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
- (e) Subfranchisor will not use the Proprietary Marks as part of his or her corporate, partnership, limited liability company or other business name which must consist of 4 letters or numbers (for example, "TROM Corp." or "1234, Inc." (but may use the Anago trade name as a fictitious, trade or assumed name that is properly registered, if required by law (for example, "TROM Corp. d/b/a Anago of Tampa"). Subfranchisor shall not authorize any Unit Franchisee in the Area to use the Proprietary Marks as part of any name of any corporation, partnership, limited liability company or other business entity;
Source: Item 23 — RECEIPTS (FDD pages 62–298)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, a Subfranchisor's business name must consist of 4 letters or numbers. However, the Subfranchisor may use the Anago trade name as a fictitious, trade, or assumed name if it is properly registered and required by law. An example provided in the FDD is "TROM Corp. d/b/a Anago of Tampa".
This means that while the Subfranchisor's primary business entity name (e.g., a corporation or LLC) must be distinct from the Anago brand, they can still leverage the Anago name for marketing and operational purposes by registering it as a fictitious name. This allows the Subfranchisor to benefit from Anago's brand recognition while maintaining a separate legal business identity.
It is important to note that the Subfranchisor must comply with all applicable laws regarding fictitious name registration. Additionally, the Subfranchisor cannot authorize any Unit Franchisee in their area to use the Proprietary Marks as part of any name of any corporation, partnership, limited liability company or other business entity. This ensures that the Anago brand is consistently and correctly represented across all franchise locations.