Under what agreement's terms and conditions does Anago grant the right to use its trademarks?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
We operate under the mark "ANAGO" and various other trademarks. We grant you a license to use these trademarks to solicit and sell franchises licensing third parties the right to use the marks within your Area, and to solicit Client Accounts, under the terms and conditions of your Subfranchise Rights Agreement.
Subfranchise Rights Agreement applicable to the Proprietary Property will apply to any other trademarks, service marks, commercial symbols, designs, artwork, and logos that we adopt, use, authorize and sublicense to you to use during the Term.
You must use the Proprietary Marks as the sole trade identification of your Anago Franchise, and must identify your Anago Subfranchise Rights Business in the form we require as the independent owner and operator of the Anago Franchise. You must use all Proprietary Marks and other commercial symbols that we sublicense in full compliance with rules we require. You are prohibited from using any Proprietary Marks (including any future commercial marks we license) in the sale of any unauthorized product or service or in any manner we have not explicitly authorized. You cannot use the Proprietary Marks as, or part of, your corporate or partnership name. You must follow our instructions in applying for any fictitious, trade or assumed name for the Anago trade name. You may not use the Proprietary Property as security for any obligation or indebtedness.
Subfranchisor shall not register or use any domain name or URL that contains, uses or displays the words "Anago Cleaning Systems" or any portion thereof, or the initials "ACS," "AFI," or any Proprietary Marks, or other related or confusingly similar words or symbols, unless Subfranchisor first receives Franchisor's written consent. Subfranchisor may not use any Proprietary Mark or any derivation of the Proprietary Marks on the Internet, in any electronic advertising or social media, without the Franchisor's prior written consent.
Source: Item 13 — TRADEMARKS (FDD pages 38–41)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, the right to use Anago's trademarks is granted under the terms and conditions of the Subfranchise Rights Agreement. Anago grants franchisees a license to use its trademarks to solicit and sell franchises, license third parties the right to use the marks within their area, and to solicit Client Accounts. The Subfranchise Rights Agreement applicable to the Proprietary Property will apply to any other trademarks, service marks, commercial symbols, designs, artwork, and logos that Anago adopts, uses, authorizes and sublicenses to the franchisee during the term of the agreement.
Anago franchisees must use the Proprietary Marks as the sole trade identification of their Anago Franchise and must identify their Anago Subfranchise Rights Business in the form Anago requires as the independent owner and operator of the Anago Franchise. Franchisees must use all Proprietary Marks and other commercial symbols that Anago sublicenses in full compliance with the rules Anago requires. Franchisees are prohibited from using any Proprietary Marks in the sale of any unauthorized product or service or in any manner Anago has not explicitly authorized.
Furthermore, franchisees cannot use the Proprietary Marks as, or part of, their corporate or partnership name. They must follow Anago's instructions in applying for any fictitious, trade, or assumed name for the Anago trade name and may not use the Proprietary Property as security for any obligation or indebtedness. Subfranchisors cannot register or use any domain name or URL that contains, uses, or displays the words "Anago Cleaning Systems" or any portion thereof, or the initials "ACS," "AFI," or any Proprietary Marks, or other related or confusingly similar words or symbols, unless the Subfranchisor first receives Anago's written consent. Subfranchisors may not use any Proprietary Mark or any derivation of the Proprietary Marks on the Internet, in any electronic advertising, or social media, without Anago's prior written consent.
These stipulations ensure that Anago maintains control over its brand identity and protects its trademarks, while also providing franchisees with the necessary rights to operate their businesses effectively within the Anago system. Franchisees must adhere to these guidelines to remain in compliance with the Subfranchise Rights Agreement.