Can an Anago Subfranchisor use the 'Anago' trade name as a fictitious name?

According to Anago's 2025 Franchise Disclosure Document, a Subfranchisor can use the 'Anago' trade name as a fictitious, trade, or assumed name, provided it's properly registered if required by law. For example, a Subfranchisor's business name might be "TROM Corp. d/b/a Anago of Tampa." However, the Subfranchisor's corporate, partnership, limited liability company, or other business name must consist of 4 letters or numbers (for example, "TROM Corp." or "1234, Inc.").

This allowance provides flexibility for the Subfranchisor to incorporate the well-known Anago trade name into their local business identity, which can aid in marketing and recognition. However, it's crucial to comply with all registration requirements and legal stipulations to avoid any legal issues or conflicts with the franchisor. The Subfranchisor must also ensure that Unit Franchisees do not use the Proprietary Marks as part of any name of any corporation, partnership, limited liability company or other business entity.

Upon termination or expiration of the Subfranchise Agreement, the Subfranchisor must cancel any fictitious, trade, or assumed name registrations that include "Anago" or any other Proprietary Mark. Failing to do so grants Anago Franchising, Inc. the power of attorney to cancel the registration on the Subfranchisor's behalf. This ensures that the Anago brand is protected and that there is no confusion in the public mind after the agreement ends.