What are the specific requirements for Anago franchisees to display the franchisor's trademarks (Item 13) at their business locations and in their marketing materials?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
You must use the Proprietary Marks as the sole trade identification of your Anago Franchise, and must identify your Anago Subfranchise Rights Business in the form we require as the independent owner and operator of the Anago Franchise. You must use all Proprietary Marks and other commercial symbols that we sublicense in full compliance with rules we require. You are prohibited from using any Proprietary Marks (including any future commercial marks we license) in the sale of any unauthorized product or service or in any manner we have not explicitly authorized. You cannot use the Proprietary Marks as, or part of, your corporate or partnership name. You must follow our instructions in applying for any fictitious, trade or assumed name for the Anago trade name. You may not use the Proprietary Property as security for any obligation or indebtedness.
Subfranchisor shall not register or use any domain name or URL that contains, uses or displays the words "Anago Cleaning Systems" or any portion thereof, or the initials "ACS," "AFI," or any Proprietary Marks, or other related or confusingly similar words or symbols, unless Subfranchisor first receives Franchisor's written consent. Subfranchisor may not use any Proprietary Mark or any derivation of the Proprietary Marks on the Internet, in any electronic advertising or social media, without the Franchisor's prior written consent.
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, franchisees must use Anago's Proprietary Marks as the sole trade identification for their Anago franchise. Franchisees must also identify their Anago Subfranchise Rights business in a form required by Anago, indicating that they are the independent owner and operator of the Anago franchise. All Proprietary Marks and commercial symbols that Anago sublicenses must be used in full compliance with Anago's rules.
Anago franchisees are prohibited from using any Proprietary Marks in the sale of unauthorized products or services, or in any manner not explicitly authorized by Anago. They cannot use the Proprietary Marks as, or as part of, their corporate or partnership name. Franchisees must also follow Anago's instructions when applying for any fictitious, trade, or assumed name for the Anago trade name. The Proprietary Property cannot be used as security for any obligation or debt.
Furthermore, Anago franchisees cannot register or use any domain name or URL that contains, uses, or displays the words "Anago Cleaning Systems" or any portion thereof, or the initials "ACS," "AFI," or any Proprietary Marks, or other related or confusingly similar words or symbols, without first obtaining Anago's written consent. Prior written consent from Anago is also required before a franchisee can use any Proprietary Mark or any derivation of the Proprietary Marks on the Internet, in any electronic advertising, or on social media.