What rules must an Anago franchisee follow when using Proprietary Marks and other commercial symbols?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
Subfranchise Rights Agreement applicable to the Proprietary Property will apply to any other trademarks, service marks, commercial symbols, designs, artwork, and logos that we adopt, use, authorize and sublicense to you to use during the Term.
You must use the Proprietary Marks as the sole trade identification of your Anago Franchise, and must identify your Anago Subfranchise Rights Business in the form we require as the independent owner and operator of the Anago Franchise. You must use all Proprietary Marks and other commercial symbols that we sublicense in full compliance with rules we require. You are prohibited from using any Proprietary Marks (including any future commercial marks we license) in the sale of any unauthorized product or service or in any manner we have not explicitly authorized. You cannot use the Proprietary Marks as, or part of, your corporate or partnership name. You must follow our instructions in applying for any fictitious, trade or assumed name for the Anago trade name. You may not use the Proprietary Property as security for any obligation or indebtedness.
Subfranchisor shall not register or use any domain name or URL that contains, uses or displays the words "Anago Cleaning Systems" or any portion thereof, or the initials "ACS," "AFI," or any Proprietary Marks, or other related or confusingly similar words or symbols, unless Subfranchisor first receives Franchisor's written consent. Subfranchisor may not use any Proprietary Mark or any derivation of the Proprietary Marks on the Internet, in any electronic advertising or social media, without the Franchisor's prior written consent.
Source: Item 13 — TRADEMARKS (FDD pages 38–41)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, a franchisee must adhere to specific rules regarding the use of Anago's Proprietary Marks and other commercial symbols. The Subfranchise Rights Agreement dictates that these rules also apply to any other trademarks, service marks, commercial symbols, designs, artwork, and logos that Anago authorizes the franchisee to use during the term of the agreement. The franchisee is required to use the Proprietary Marks as the sole trade identification of their Anago franchise and must identify their business as an independent owner and operator of the Anago franchise in the form required by Anago.
An Anago franchisee must use all Proprietary Marks and other commercial symbols in full compliance with the rules set by Anago. They are prohibited from using any Proprietary Marks in the sale of unauthorized products or services or in any manner not explicitly authorized by Anago. The franchisee cannot use the Proprietary Marks as part of their corporate or partnership name and must follow Anago's instructions when applying for any fictitious, trade, or assumed name for the Anago trade name. Additionally, the franchisee may not use the Proprietary Property as security for any obligation or indebtedness.
Furthermore, an Anago subfranchisor is restricted from registering or using any domain name or URL that contains "Anago Cleaning Systems" or any portion thereof, the initials "ACS," "AFI," any Proprietary Marks, or other related or confusingly similar words or symbols without Anago's prior written consent. The subfranchisor also needs written consent from Anago before using any Proprietary Mark or any derivation of the Proprietary Marks on the Internet, in any electronic advertising, or on social media. These regulations ensure consistent brand representation and protect Anago's trademarks and brand identity.