What is the requirement for the business entity name for Anago subfranchisors?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
We require that all Subfranchisors be a business entity utilizing a name containing a combination of numbers or letters totaling four characters. Once you are incorporated, a registration of a fictitious name, e.g., JKCA, Inc. d/b/a Anago of (your city name) will be required. Under no circumstances do we allow you to use any of the Proprietary Marks, including Anago, as part of your business entity name.
Source: Item 7 — YOUR ESTIMATED INITIAL INVESTMENT (FDD pages 19–22)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, Anago requires all subfranchisors to form a business entity with a name that includes a combination of four letters or numbers. Once incorporated, the subfranchisor must register a fictitious name, such as "JKCA, Inc. d/b/a Anago of (your city name)."
Importantly, the FDD states that subfranchisors are not allowed to use any of Anago's proprietary marks, including the name "Anago," as part of their business entity's legal name. This restriction is common in franchising to protect the brand's identity and avoid confusion among customers.
These regulations ensure that the subfranchisor's business name is distinct from the Anago brand while still clearly indicating its affiliation. Prospective subfranchisors should carefully consider these requirements when establishing their business entity to avoid potential conflicts or non-compliance issues with Anago's franchise agreement.