Is Anago obligated to make expenditures for a Subfranchisor or Unit Franchisee that are equivalent to their contributions to the Advertising Fund?

According to Anago's 2025 Franchise Disclosure Document, Anago is not obligated to make expenditures for a Subfranchisor or any individual Unit Franchisee that are equivalent or proportionate to the contributions paid to the advertising fund. Nor is Anago obligated to ensure that a Subfranchisor or any Unit Franchisee benefits directly or on a pro-rata basis from the activities of the fund.

This means that while Subfranchisors may be required to contribute to the advertising fund, Anago does not guarantee that these contributions will result in direct or proportionate benefits for the Subfranchisor or their Unit Franchisees. The franchisor has sole discretion over how the advertising funds are spent and which areas or units will be targeted for advertising activities.

For a prospective Anago Subfranchisor, this indicates that contributing to the advertising fund does not guarantee a specific return on investment in their local market. The Subfranchisor should consider this when evaluating the potential benefits of the Anago franchise and factor in their own local marketing efforts, for which the Subfranchisor must spend at least $50,000 per calendar year on marketing Anago services to clients and potential clients in the Area.