Is Anago obligated to make advertising expenditures for franchisees that are equivalent or proportionate to their contribution?

According to Anago's 2025 Franchise Disclosure Document, neither Anago nor AFI (presumably Anago Franchising, Inc.) is obligated to make advertising expenditures for franchisees that are equivalent or proportionate to their contribution to the advertising fund. Anago is also not required to ensure that a franchisee benefits directly or on a pro-rata basis from advertising or marketing efforts.

This means that while franchisees may be required to contribute to the advertising fund, Anago has sole discretion over how the funds are spent. The funds are intended to maximize general public recognition and acceptance of the Anago trademarks and system for the benefit of all franchisees.

This arrangement is fairly typical in franchising, where franchisors control advertising funds to ensure consistent branding and messaging. However, it's important for prospective Anago franchisees to understand that their contributions may not directly benefit their specific location or market, and they have no guarantee of a return on their advertising investment. Franchisees should inquire about Anago's advertising strategy and how it aligns with their business goals.