What is included in the definition of "Proprietary Marks" for the Anago franchise?

According to Anago's 2025 Franchise Disclosure Document, the "Proprietary Marks" encompass a range of identifiers associated with the brand. These include the registered marks listed in the provided table, along with all other trademarks, service marks, trade names, logos, and commercial symbols. This definition extends to marks presently owned or licensed by either ACS (the trademark owner) or Anago itself, as well as any marks that ACS or Anago may acquire or adopt in the future as part of the Anago system.

For a prospective Anago franchisee, this definition is important because it clarifies the scope of the intellectual property they are licensed to use. It means franchisees are not only granted rights to use the specific registered trademarks but also to any other brand identifiers that Anago or ACS utilizes. This ensures franchisees have a consistent and comprehensive brand identity to present to customers.

However, it also carries the obligation to adhere to Anago's standards and guidelines when using these marks. Franchisees must use the Proprietary Marks as the sole trade identification of their Anago franchise and identify their business as an independent owner and operator of the Anago franchise in the required form. Unauthorized use of these marks could lead to a breach of the Subfranchise Rights Agreement and infringement of Anago's rights. Therefore, understanding the full scope of the Proprietary Marks and adhering to the franchisor's guidelines is crucial for franchisees to operate successfully and avoid legal issues.

Prospective franchisees should pay close attention to the table listing the registered marks, as this provides a concrete overview of some of the key trademarks associated with the Anago brand. They should also seek clarification from Anago regarding any specific guidelines or restrictions on the use of these marks to ensure full compliance with the franchise agreement.