If an Anago franchisee submits local advertising materials for approval and does not receive disapproval within 10 days, what is the status of the materials?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to Us for approval, all materials to be used for Local Advertising of Your Anago Unit Franchise, unless they have been approved before or they consist only of materials We provided. All materials on which the Proprietary Marks are used must include the applicable designation service mark SM, trademark TM, registered trademark ® or copyright ©, or any other designation We specify. If You have not received the written or oral disapproval of materials submitted within 10 days from the date We received the materials, the materials are deemed approved. We may require You to withdraw and/or discontinue the use of any promotional materials or advertising, even if previously approved, if in Our judgment, the materials or advertising may injure or be harmful to the System. We must make this requirement in writing, and You have 5 days after receipt of notice to withdraw and discontinue use of the materials or advertising. The submission of advertising to Us for approval does not affect Your right to determine the prices at which You sell Your products or services. You may independently, and entirely separate from any advertising You conduct for Your Anago Unit Franchise, advertise Your availability to perform cleaning, janitorial and other services for other non-Anago clients, but You may not use, refer to, or incorporate into any such advertising the Anago Proprietary Marks or System or Your position as an Anago franchisee. No advertising for such services shall satisfy Your advertising obligations under this Agreement.
Source: Item 23 — RECEIPTS (FDD pages 62–298)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, if a franchisee submits local advertising materials to Anago for approval and does not receive written or oral disapproval within 10 days from the date Anago received the materials, the materials are considered approved. This means the franchisee can proceed with using those advertising materials for their Anago Unit Franchise.
However, Anago retains the right to require the franchisee to withdraw or discontinue the use of any promotional materials or advertising, even if previously approved, if Anago believes the materials or advertising may harm the Anago system. Anago must make this requirement in writing, and the franchisee has 5 days after receipt of notice to withdraw and discontinue use of the materials or advertising.
This condition gives Anago ongoing control over brand image and marketing. While initial approval may be granted, Anago can later retract it if circumstances change or if they determine the advertising is detrimental to the overall brand. This highlights the importance of franchisees ensuring their advertising aligns with Anago's standards and being responsive to any directives from Anago regarding marketing materials.