For Anago franchisees, can the "Anago" trade name and other Proprietary Marks and Proprietary Property be used for purposes other than the operation of the Unit Franchise?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
You may use the Proprietary Property only in accordance with standards and specifications We determine. You agree that:
- (a) You will use the Proprietary Property only for the operation of the Anago Unit Franchise;
- (b) You will use the Proprietary Marks as the sole service mark identifications for the Anago Unit Franchise and will display prominently the Proprietary Marks on and/or with all materials We designate and authorize, and in the manner, We require;
- (c) You will not use the Proprietary Property as security for any obligation or indebtedness;
- (d) You will comply with Our instructions in filing and maintaining any required fictitious, trade or assumed business name registrations for the "Anago" trade name, for example, John Jones d/b/a "Anago" or ABC, Inc. d/b/a "Anago;"
- (e) You will sign all documents We or Our counsel deems reasonably necessary to obtain protection for the Proprietary Property and Our interest in the property;
- (f) You shall not register or use any domain name or URL that contains, uses or displays the words "Anago Cleaning Systems" or any portion thereof, or the initials "ACS," or any Proprietary Marks, or other related or confusingly similar words or symbols, unless You first receive Our written consent. You may not use Proprietary Mark or any derivation of the Proprietary Marks on the Internet, in any electronic advertising or on social media, without Our prior written consent. You may not use any other trade name or marks at your Unit Franchise business, or in connection with your Unit Franchise business without Our express written consent;
Source: Item 23 — RECEIPTS (FDD pages 62–298)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, franchisees are explicitly restricted in how they can use Anago's Proprietary Property. Franchisees may only use the Proprietary Property, including the "Anago" trade name and associated marks, strictly for operating their Anago Unit Franchise.
This means an Anago franchisee cannot use the Anago name or logos for any other business ventures or personal purposes outside of their franchised business. They must also use the Proprietary Marks as the sole service mark identifications for their Anago Unit Franchise and display them prominently on authorized materials, adhering to Anago's specifications.
Anago franchisees are also prohibited from using the Proprietary Property as security for any obligation or debt. They must also follow Anago's instructions for registering any required fictitious, trade, or assumed business names related to the "Anago" trade name. Furthermore, franchisees need written consent from Anago to register or use any domain name or URL that includes "Anago Cleaning Systems" or any similar terms. These restrictions ensure that the Anago brand and its associated intellectual property are protected and used consistently across all franchise locations.