When advertising independently for non-Anago clients, what are Anago franchisees prohibited from including in their advertising?
Anago Franchise · 2025 FDDAnswer from 2025 FDD Document
You may independently, and entirely separate from any advertising You conduct for Your Anago Unit Franchise, advertise Your availability to perform cleaning, janitorial and other services for other non-Anago clients, but You may not use, refer to, or incorporate into any such advertising the Anago Proprietary Marks or System or Your position as an Anago franchisee.
Source: Item 23 — RECEIPTS (FDD pages 62–298)
What This Means (2025 FDD)
According to Anago's 2025 Franchise Disclosure Document, franchisees are permitted to advertise their cleaning and janitorial services independently for non-Anago clients. However, they are specifically prohibited from using, referring to, or incorporating the Anago Proprietary Marks or System, or referencing their position as an Anago franchisee in any such advertising.
This restriction ensures that the Anago brand and system are exclusively associated with services provided under the Anago franchise. It prevents potential confusion among customers who might otherwise believe that independently advertised services are endorsed or provided by Anago itself.
This policy is fairly standard in franchising, as franchisors typically want to maintain strict control over their brand and prevent franchisees from leveraging the brand's reputation for outside ventures. Franchisees need to be aware of this limitation and ensure their independent advertising is clearly distinct from their Anago franchise operations. Any violation of this policy could potentially lead to a breach of the franchise agreement.