Is the Anago Advertising Fund considered Franchisor's asset?

According to Anago's 2025 Franchise Disclosure Document, the Advertising Fund is not considered an asset of Anago. The document specifies that if Anago establishes a national or regional advertising fund, these funds will be used for the benefit of the Anago franchise system. These funds are intended for advertising, marketing, promotion, public relations, and other activities designed to enhance the brand's public reputation and increase business.

Anago maintains sole discretion over the content and activities of the fund, including the selection of media and targeted areas. While franchisees may be required to contribute to the fund, Anago does not guarantee that individual franchisees will directly benefit from the fund's activities in proportion to their contributions. Anago also does not owe any fiduciary obligation to subfranchisors or unit franchisees in administering the fund.

Anago will have an independent public accountant prepare an annual statement of operations for the fund, if one is developed. Subfranchisors can request a copy of this statement. This arrangement ensures that while Anago manages the fund, it is intended for the collective benefit of the franchise system and is accounted for separately from Anago's assets.