In what year did CPF franchise its first Amorino store?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Two Italians, Cristiano Sereni and Paolo Benassi, founded the Amorino concept in 2002 in Paris, France, through our affiliate CPF, SAS, a French company ("CPF"), which is now owned 100% by our affiliate holding company, CPH, SAS, a French company ("CPH"), with a desire to make gelato and sorbet the way it was traditionally supposed to be made, with natural high quality ingredients and no artificial colors or flavors. CPF opened its first company-owned store in 2002 in Paris, France and franchised its first store in 2006 in Paris, France. CPF franchises about two hundred fifty Amorino Stores in eighteen different countries including France, Germany, Greece, Italy, Qatar, Luxemburg, Malta, Mexico, Morocco, Portugal, Spain, Switzerland, the United Arab Emirates, the United Kingdom, and the United States, through CPF or its affiliates.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the Amorino concept was founded in 2002 in Paris, France, by Cristiano Sereni and Paolo Benassi through CPF, SAS. CPF opened its first company-owned store in 2002, also in Paris. CPF then franchised its first Amorino store in 2006, also in Paris, France.
This indicates that Amorino began franchising its concept relatively soon after establishing its initial company-owned store. This early move into franchising suggests that Amorino's founders saw the potential for rapid expansion through the franchise model. For a prospective franchisee, this history demonstrates that the franchise system has been in place for nearly two decades, providing a degree of stability and experience.
CPF franchises approximately 250 Amorino stores across 18 countries, including France, Germany, Greece, Italy, and the United States. This widespread presence suggests that Amorino has successfully adapted its business model to various international markets. A potential franchisee may find reassurance in the brand's established international presence, as it indicates a proven track record and adaptability to different cultural and economic environments.