In what year was the Amorino concept founded?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Two Italians, Cristiano Sereni and Paolo Benassi, founded the Amorino concept in 2002 in Paris, France, through our affiliate CPF, SAS, a French company ("CPF"), which is now owned 100% by our affiliate holding company, CPH, SAS, a French company ("CPH"), with a desire to make gelato and sorbet the way it was traditionally supposed to be made, with natural high quality ingredients and no artificial colors or flavors. CPF opened its first company-owned store in 2002 in Paris, France and franchised its first store in 2006 in Paris, France. CPF franchises about two hundred fifty Amorino Stores in eighteen different countries including France, Germany, Greece, Italy, Qatar, Luxemburg, Malta, Mexico, Morocco, Portugal, Spain, Switzerland, the United Arab Emirates, the United Kingdom, and the United States, through CPF or its affiliates.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 8–12)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the Amorino concept was founded in 2002 by two Italians, Cristiano Sereni and Paolo Benassi, in Paris, France. This was achieved through Amorino's affiliate CPF, SAS, a French company. Their aim was to create gelato and sorbet using traditional methods, focusing on natural, high-quality ingredients without artificial colors or flavors. CPF opened its first company-owned store in Paris in the same year, 2002.
This indicates that Amorino has been in operation for over two decades, which could provide a level of stability and experience compared to newer franchise systems. The initial establishment in Paris, France, suggests a European origin and influence on the brand's identity and product offerings.
For a prospective franchisee, this history could be reassuring, demonstrating a proven business model and brand recognition, especially in international markets. However, it's important to investigate how the brand has adapted to the U.S. market and whether the European origins resonate with the local customer base. Understanding the role and influence of CPF, SAS, and other affiliates in the overall Amorino franchise system is also crucial for assessing the support and resources available to franchisees.