Does Amorino warrant that its affiliates will not open similar outlets during the agreement term?
Amorino Franchise · 2025 FDDAnswer from 2025 FDD Document
Amorino warrants that during the term of this Agreement none of Amorino's affiliates will open, or permit others to open, outlets substantially similar to those to be opened by Area Developer.
Source: Item 22 — CONTRACTS (FDD pages 80–81)
What This Means (2025 FDD)
According to Amorino's 2025 Franchise Disclosure Document, the answer depends on whether the franchisee is an Area Developer or a single-unit franchisee. For Area Developers, Amorino warrants that during the term of the Area Development Agreement, none of Amorino's affiliates will open, or permit others to open, outlets substantially similar to those to be opened by the Area Developer. This protection applies within the Area Development Territory.
For a single-unit franchisee, Amorino warrants that during the term of the Franchise Agreement, none of Amorino's affiliates will open, or permit others to open, in the franchisee's Protected Area outlets substantially similar to those the franchisee establishes pursuant to the Franchise Agreement.
However, Amorino retains significant rights outside the Protected Area or Area Development Territory, including the right to operate Amorino stores, kiosks, and mobile outlets, and to distribute products through alternative channels such as grocery stores or the internet. Amorino also reserves the right to operate other businesses under different trademarks, even if they compete with Amorino.