Before using promotional or marketing materials, what is an Amorino franchisee required to do?

According to Amorino's 2025 Franchise Disclosure Document, a franchisee must adhere to specific guidelines regarding promotional and marketing materials. Before using any such materials, an Amorino franchisee is required to submit samples of the proposed materials to Amorino, along with information about the intended media channels. Amorino will then review the submitted materials and media plan, and make a good faith effort to approve or disapprove them within 15 days of receipt. The franchisee cannot use the promotional or marketing materials until Amorino expressly approves both the materials and the proposed media.

This approval process ensures that all marketing efforts align with Amorino's brand standards and trademark usage. Once approved, the franchisee is restricted to using the materials only in connection with the specific media for which they were approved. This condition prevents franchisees from using approved materials in unapproved channels, maintaining control over brand messaging and consistency.

Amorino retains the right to disapprove promotional or marketing materials, or the media for which they were approved, at any time. If disapproval occurs, the franchisee must immediately stop using the disapproved materials or media upon receiving written notice. This provision allows Amorino to address any issues that may arise with ongoing campaigns and maintain brand integrity.

This level of control over marketing materials is common in franchising, as it protects the brand's image and ensures consistent messaging across all locations. Prospective Amorino franchisees should be aware of this requirement and factor in the time needed for approval when planning marketing activities.